![]() GR: What was your first experience with baijiu?ĪC: We had our first experience together back in the early 1990s, back when we used to practice architecture and design in Asia. It’s still a whiskey, because it’s fermented grain, but it hasn’t been oaked so it doesn’t take on a color, hence it gets the name “baijiu” which means “white liquor.” It’s clear. It’s strong. It’s pungent, and it’s perfect for cocktails- we think. It’s not something that is colored though by oak, like bourbon. When the Chinese first made it, they made it in large vats that were buried in the ground. It is very pungent it’s very strong. Typically it ranges from 100 to 120 proof which is 50-60% alcohol. ![]() ĪW: People refer to baijiu as the number one consumed alcohol in the world, mainly because that’s what people drink in China. It’s been the staple drink for many occasions, from lunch, to dinner, to wedding celebrations, to business meetings, and diplomacy. It’s mainly produced in the province of Sichuan and Guizhou, although many other provinces also produce it today. ![]() GR: Can you give us a history of baijiu? Why is baijiu so important to drinking culture in Asia?ĪC: Baijiu (白酒) has been around China for literally a couple of thousand years. According to TechCrunch, the partnership will be the first time NBC's advertising partners are able to pilot a 'new, creative ad experience' on TikTok.AW: This is Peking Tavern, and we’re here to talk about baijiu. NBCUniversal is joining forces with TikTok to promote the US media giant's coverage of the upcoming 2022 Winter Olympics in Beijing. Many athletes who've been approaching the end of their Olympic careers also thanked China's efforts in holding the once in a four-year international sports event during such a difficult time as pandemic still rages across the world.Īccording to NBC, TikTok users have already engaged heavily with Olympics-related content, which has pulled in over 18 billion views on the platform. More than just sharing their day life, athletes from all over the world have posted their training routines long before the game to express their expectations for the Beijing Winter Olympics, drawing much attention. Delegation members and volunteers celebrated the Chinese Lunar New Year, or the Year of Tiger at the Olympic Village on Monday. More than that, videos showing athletes learning Chinese Kung Fu, high-tech setups unveiled in the villages, such as robots bartenders and meals delivered from the ceiling in the restaurants of the Beijing Winter Olympics villages also went viral online.ĭelegation members of Serbia and volunteers pose for selfies at the Olympic Village for the Beijing 2022 Winter Olympics in Yanqing District of Beijing, capital of China, Jan. In a follow-up clip, Britcher was seen happily tucked in and said, "I'm in Zero-G mode now. "I have something incredible to share," said US athlete Summer Britcher in a TikTok video, in which she shows off and details the luxurious remote-controlled beds the athletes sleep in at the Olympic Village in Beijing. With the 2022 Beijing Winter Olympics just around the corner, athletes from all over the world have uploaded their training routines and life in the village on video-sharing platform TikTok, offering a peek into what real life is like within the closed-loop villages, which has drawn much curiosity overseas.
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